When we first moved to the U.S. almost seven years ago, we were blown away by how much Americans love brunch. Come Saturday morning, the lines are out the door, the mimosas are flowing, and the energy is electric. And we loved it, but we also felt a disconnect. Back home, brunch isn’t a party you waited all week for; it was the quiet rhythm of our Tuesday morning, the casual catch-up on a Thursday. We missed that everyday connection, that feeling of a café being a part of your daily life, not just a weekend treat. That feeling is what The Aussie Grind is built on. It’s the “why” behind everything we do.

The “Why” Behind Our Brunch

Our approach to brunch didn’t come from an American diner. It grew from the bustling café culture of Melbourne, which was itself shaped by the Italian and Greek migrants who flooded into Australia after the war. They brought with them their espresso machines and a relentless focus on fresh food—a culture that is now in our DNA.
Let’s be honest: in Australia coffee isn’t an afterthought; it’s the opening act. It’s not a free refill from a pot; it’s a meticulously crafted flat white or long black that sets the tone for the entire meal. If the coffee is off, the whole day feels off. That’s the standard we live by, the first promise we make to you when you walk through our doors.

check out our COFFEE GUIDE

The “How”—A Philosophy You Can Taste

*From our Brisbane café days — the menu board from 2018.*

Our food follows that same honest, no-shortcuts philosophy. It’s about fresh, vibrant ingredients, creative pairings, and a sense of balance. It’s food that makes you feel good, not sends you home for a three-hour nap.

Our very first menu in Frisco tells that story perfectly. It was the exact same menu from the last day we closed the doors at Honour Espresso, our café back in Brisbane, in 2018. Bringing it here was a huge risk. We were betting that these dishes—our T.A.G Big Breakfast with its roasted field mushrooms and house made relish, our Hotcakes with fairy floss—would connect with people in a new country. That menu represented our history and our hope. Every dish on it, from the Crispy Polenta with field Mushrooms to the Breakfast Gnocchi, was our entire philosophy on a plate: balanced, creative, and made with care. It was a piece of our past that we desperately hoped had a future.

The Mission: Bringing the Daily Ritual to Texas

But bringing that 7-day-a-week brunch lifestyle to Texas? That was the real battle.
Honestly? In the beginning, we were just trying to keep our heads above water. We’d built this beautiful space, we had a passionate team, and a menu we believed in, but we were facing a deeply ingrained cultural habit: brunch was for weekends only.

"I would look out at the café on a Tuesday morning, see a few empty tables, and the doubt would creep in. That little voice in my head would ask, 'Did you get this wrong? Do they just not want this here?'"

Our mission became about so much more than just selling food; it was about the relentless chase to change a rhythm, to prove that a thoughtful, high-quality brunch could be a daily staple. It was a fight to create a new habit.

And that struggle is what forced us to be better. We knew we couldn't just be good; we had to be exceptional, every single day. It fueled our drive to constantly innovate and to push our team to deliver a weekend-level experience on a Wednesday morning. That struggle is what cemented our identity. It’s how we went from just a café to a true Aussie hub for our community.

An Invitation to a New Rhythm

It took time, but you—our incredible community—eventually embraced it. You started having your work meetings here, your catch-ups with friends, your quiet solo mornings. Your support is what led to us being named Yelp’s #30 in the entire US in 2020 and receiving several "Top Brunch in America" and “Texas” awards. You turned our crazy dream into a reality.

So for this upcoming National Brunch Day (9/21/25), our invitation to you is a little different. Don’t treat it like a once-a-year event. Celebrate it the Aussie way. Come in and feel the rhythm. Start with a great coffee. Order something that makes you feel fantastic. Take your time.

And since an authentic Aussie brunch always starts with the coffee, that’s exactly what we want to shout you. To properly celebrate and as a thank you for being part of our story, here’s a voucher for a free coffee on us, delivered right to your phone via Toast. Claim it below and come see us soon.

And then come back on Tuesday….
Because brunch isn't an event. It's a lifestyle. And we’re here sharing it, seven days a week.